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| This photo has been created by Greenpeace UK. bp-logo-430 |
1. Describe the logo using the language of the Elements and Principles of Design.
This logo makes a clear presentation of the message being conveyed in the logo showing the poison symbol. It uses 2 basic colours in the design which creates a good contrast between the bp green sign, and the skull. Even though the bp logo is small, it still stands out when it is placed on the larger poison symbol. The short message "beware of pirates" is also straight forward and simple. B & P are coloured green to represent BP's company. The logo is creative, simple and straight forward.
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
The poison symbol used with BP's main logo shows how they have caused poison in our world. The phrase beware of pirates symbolizes the poison sign, because skulls are a symbolism of pirates. This graphic artist chose to use pirates as a symbol of destruction because BP has caused destruction in our economy and killed many living organisms. The graphic artist has definetly chose an appropriate symbol for logo.
3. What does this logo say of BP's corporate identity?
This logo shows that BP's corporate identity is disliked by many people because of the corruption they have created to our world. The poison symbol used in this logo shows that BP has brought poison to our oceans because of their oil spill. Greenpeace has definetly proven to the world that BP is a dangerous corporate company with the logo's that have been created for the competition. I think that this logo in particular has definety proven that BP's identity has gone from good to terrible.
I chose to do this logo because out of all the logo's I saw, I think that this logo is the most clear and straight forward. I also find it clever how it is designed to show the symbolism and how "beware of pirates" fits well with BP. It's also clever how they placed the BP logo as the eyepatch for the skull because it fits the symbolism very well. The graphic artist has definetly done a good job showing the principles of design and the main idea of the competition.
2 comments:
I agree with the logo you decided to use. This logo definitely brings out the bad identity that BP has and it's letting everyone know what kind of corporation they are. This logo is very straight forward and the caption fits well. The colour contrast is also done well and overall the logo is really good.
Hey Yunn!
I agree on what you have said on the logo you used. It does bring out the identity of BP and it shows that they are a bad corporation. The caption caught my attention.
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